Travis Scott still has the golden touch, or at least a group of VERY loyal fans, as its first merchandise drop since Astroworld just went crazy online.
Travis released a new collab on Friday featuring pants, jackets, shirts and vests – but it was the two pairs of Travis Scott Air Trainer 1s that really had fans frenzied, trying to score some of their own.
In fact, the hype was so wild for the shoe that Travis and his team had to create a toss to make it all fair.
A source close to Trav tells us that more than a million people signed up for the shoe raffle in just 30 minutes…proving he’s always understood when it comes to haggling.
Security and the ability to prevent bots from marking a pair was also a must for TS and his team – we’re told they’ve worked with web developers to implement anti-bot protection – as his drops are among the most heavily poached online.
That’s not all for Travis and Nike…we’ve also heard of additional Nike releases next week, including an Airmax next Friday.
Of course, Travis also had some incredibly successful outings. with McDonald’sFortnite and its hard seltzer Cacti flew off the shelves when it was released.
NBC
Nike launch is Travis’ first from Astroworldand while litigation and investigation continues into what happened, Travis has slowly begun to return to mainstream entertainment…including His performance at the Billboard Awards last week.