Inside the story of “One, Two, Three… Cancun!”

Inside the story of “One, Two, Three… Cancun!”

Nick Van Exel wants to make it clear: he never left his team, never meant to imply it and never meant to offend anyone. Surely he never intended to start a meme, mainly because, well, no one in 1998 knew what a “meme” was when Van Exel gave his tongue-in-cheek rallying cry:

“One, two, three… Cancún!

“It just popped into my head,” Van Exel says now, laughing at this weird little origin story. “It wasn’t like it was scripted.”

It won’t technically be in the script either on Tuesday night, when TNT Inside the NBA airs what could be its last show of the 2022 playoffs. But if the Warriors complete their sweep of the Mavericks, you can bet someone – Shaq, Kenny or Chuck – will send Luka Dončić & Co. into the summer with a cheeky chorus and ubiquitous:

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