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The company behind PUBG shows off its ‘hyper-realistic’ virtual human

The company behind PUBG shows off its ‘hyper-realistic’ virtual human

Krafton is best known for games like PUBG and the next Callisto Protocol – but today he is showing something very different. The company is teasing a “virtual human” named Ana, who it says will “help establish” its Web3 ecosystem. The character was built using the Unreal Engine – which itself has a tool specifically aimed at realistic digital people – as well as what Krafton describes as “hyperrealism, rigging and learning in depth”.

It’s unclear exactly how Ana will fit into the loosely defined vision of a metaverse or Web3, though Krafton has flirted with NFTs and blockchain in the past. In the meantime, it looks like his realistic virtual human will try to become something of a celebrity instead. “We expect her to spark the interest and popularity of Gen Z around the world,” Josh Seokjin Shin, head of Krafton’s Creative Center, said in a statement. “Ana will release an original music track and expand her scope as an influencer in various fields of entertainment and esports.”

Image: Krafton

This kind of virtual influencer isn’t a new concept, of course, and these digital personas have already made their way into everything from music videos to video games to Ikea installations, not to mention social media like Instagram and Tik Tok. Krafton, however, seems to be betting that the focus on technology will make his character stand out and prevent the demise of unfortunate virtual beings like the star of Final Fantasy: Spirits Within.

Krafton says he will release more details about Ana later this year, including “a unique story arc.” Who knows, maybe she’ll make her way into a massive fantasy epic.

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