Hailey Bieber gushes on a massive billboard for her new Rhode skincare line in Hollywood

Hailey Bieber gushes on a massive billboard for her new Rhode skincare line in Hollywood

Hailey Bieber got a thrill as she walked past the huge billboard advertising her new Rhode skincare line on Hollywood’s famous Sunset Blvd earlier this week.

Plastered on the side of a tall building, the massive promotional poster features a close-up of Hailey’s face with Rhode’s Barrier Restore cream doused on her cheeks, forehead and chin.

“Hello LA wave if you’re passing by @rhode at sunset,” Bieber, 25, wrote to his 45.5 million Instagram fans and followers in a post shared Thursday.

Wow!  Hailey Bieber got a chill when she walked past the huge billboard advertising her new Rhode skincare line on Hollywood's famous Sunset Blvd earlier this week

Wow! Hailey Bieber got a chill when she walked past the huge billboard advertising her new Rhode skincare line on Hollywood’s famous Sunset Blvd earlier this week

The billboard photo only shows the in-demand model from the neck up. Her long tresses are pulled back from her face with a white headband, giving admirers a full view of her products in action.

A video shot from inside a car as she drove past the huge advertisement was posted to her Instagram Stories on Friday.

Wanting to show off some of Rhode’s signature products, Bieber took to her Instagram to share how she incorporates them into her current beauty routine.

She's there!  Plastered on the side of a tall building, the massive promotional poster features a close-up of Hailey's face with Rhode's Barrier Restore cream doused on her cheeks, forehead and chin.

She’s there! Plastered on the side of a tall building, the massive promotional poster features a close-up of Hailey’s face with Rhode’s Barrier Restore cream doused on her cheeks, forehead and chin.

Beauty routine: Wanting to show off some of Rhode's standout products, Bieber took to her Instagram to share how she incorporates them into her current beauty routine

Beauty routine: Wanting to show off some of Rhode’s standout products, Bieber took to her Instagram to share how she incorporates them into her current beauty routine

His favorite products:

Her go-to products: “Usually when my skin gets like this, I only look for products that will help calm and heal the skin while keeping bacteria away,” she continued in a follow-up post on Story. . Staying in promo mode, Bieber then listed Rhode’s Barrier Restore Cream and Exhausted Peptide Glazing Fluid as her go-to products when her skin flares up.

“Over the past week my skin has been a little angry and irritated as I think a few factors: stress, travel, lack of sleep, PMS (premenstrual syndrome) and testing a new product,” he said. – she writes alongside a close-up photo of herself pointing out small imperfections on her face.

“Usually when my skin gets like this, I only look for products that will help calm and heal the skin while keeping bacteria away,” she continued in a follow-up post on Story.

Staying in promo mode, Bieber then listed Rhode’s Barrier Restore Cream and Exhausted Peptide Glazing Fluid as her go-to products when her skin flares up.

She also cites Tower 28’s face spray and Avène’s Cicalfate repairing cream as must-haves.

Bieber also included a five-step Rhode treatment that users of the brand can follow if they have similar skin issues to her.

A drive-by: Video shot from inside a car as it drove past the huge ad arrived on Bieber's Instagram Stories on Friday

A drive-by: Video shot from inside a car as it drove past the huge ad arrived on Bieber’s Instagram Stories on Friday

Launch: Bieber launched Rhode, which also happens to be the model's middle name, on June 15

Launch: Bieber launched Rhode, which also happens to be the model’s middle name, on June 15. On its website, which includes additional photos of Bieber models for the company, the products are described as “a range of carefully selected skincare essentials. Our formulas nourish your skin barrier to instantly give you soft, luscious skin while improving its look and feel over time.

Bieber launched Rhode, which is also the model’s middle name, on June 15.

On his websitewhich includes other photos of Bieber models for the company, the products are described as ‘a line of skincare essentials selected with thoughtful intent. Our formulas nourish your skin barrier to instantly give you soft, luscious skin while improving its look and feel over time.

Rhode is also advertised as “a new philosophy in skincare”, while the products are described as “vegan, cruelty-free, gluten-free and dermatologist developed.

Less than two weeks after Rhode’s launch, Bieber and company were sued for trademark infringement by a fashion company using the same name that was founded in 2013.

According hello americathe plaintiffs claim that Bieber offered to buy the RHODE brand for clothing four years ago.

Rhode is also advertised as

Rhode is also advertised as “a new philosophy on skincare”, while the products are described as “vegan, cruelty-free, gluten-free and developed by dermatologists”.

“Today we were forced to take legal action against Hailey Bieber and her new skincare line which launched last week using the rhode brand,” the co-owners of the company said. nine-year-old minority child. Rhode Clothing Company written in a press release.

The co-owners said they “didn’t want to pursue this lawsuit,” but had to do so to protect against trademark confusion.

Co-founders Purna Khatau and Phoebe Vickers, who filed a lawsuit on June 21 in U.S. District Court for the Southern District of New York, wanted to praise Bieber for creating her own skincare line.

“We don’t want to sue Hailey; we want to celebrate it. As women entrepreneurs, we wish her every success,” they said in a statement.

Bieber has yet to respond to the lawsuit or comment publicly, but a source associated with the model claims that Hailey and the clothing company both have brands for different types of activities, which means the company’s clothes may not have a basis to pursue her.

Lawsuit: Less than two weeks after Rhode's launch, Bieber and company were slapped with a trademark infringement lawsuit from a fashion company using the same name that was formed in 2013. Bieber has yet to respond at trial or commented publicly on this

Lawsuit: Less than two weeks after Rhode’s launch, Bieber and company were slapped with a trademark infringement lawsuit from a fashion company using the same name that was formed in 2013. Bieber has yet to respond at trial or commented publicly on this

Leave a Comment

Your email address will not be published. Required fields are marked *