Mystery as a Canadian radio station plays the song Rage Against the Machine non-stop | Canada

Early Wednesday morning, someone from a pop and soft rock station in Vancouver, Canada started playing Rage Against the Machine’s song Killing in the Name.

Then they played it again.

And even.

By noon, the song had played hundreds of times on Kiss Radio 104.9 FM, sparking speculation online that the singular pick was a protest against layoffs at parent company Rogers Sports and Media.

Industry insiders, however, argued that it was a stunt to signal a change in format at the station to alternative rock.

The song’s lyrics include the repeated line: “Fuck you, I won’t do what you tell me!”. The station, however, aired the sanitized radio edit.

After looking over the gossip forums, I'm positive now that 104.9 is stunting before a format change. Hopefully the choice of song means a switch to a metal/punk/hard-rock format, maybe even a 90s hard rock format. It would be welcome on Vancouver's airwaves.

— Hailey Heartless (@SadistHailey) June 29, 2022

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After scouring the gossip forums, I’m certain now that 104.9 is lagging before a format change. Hopefully the choice of song signifies a shift to a metal/punk/hard-rock format, maybe even a 90s hard rock format. It would be welcome on the airwaves in Vancouver.

— Heartless Hailey (@SadistHailey) June 29, 2022

A call to the radio studio did not bring clarity.

The man who answered the phone didn’t explain why they were playing the song on repeat, or give his real name. Instead, he asked to be called Apollo after the character from the Rocky films.

“I have no right to say that. I’m just a guy in a booth, just letting Rage play over and over,” Apollo said. “What do you think? Do you like?”

it's the signal, comrades https://t.co/asqmLiGf78

— James Palmer (@BeijingPalmer) June 29, 2022

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The incident came a day after the station’s morning show co-hosts announced on Facebook that they had been suddenly fired.

“Our five years on KiSS RADiO are over. KiSS is changing and unfortunately we have been informed that we will not be part of this new chapter. While it comes with mixed emotions, we want to express an overwhelming feeling: gratitude,” ex-hosts Kevin Lim and Sonia Sidhu wrote.

On Wednesday, callers’ attempts to ask for anything other than Killing in the Name were denied.

Between requests, the song looped several times with no discernible beginning or end. Rather, it was just an extended version of Killing in the Name.

Apollo told the Guardian the song was already playing when he arrived at work, but could not say exactly when it started.

“I don’t know. I probably should. If you write an article and my boss reads it, I’m going to be in trouble,” he said.

This reporter replied, “Well, I mean, I think you might be in trouble anyway.”

“Good point,” he replied.

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